Copywriting and Copyediting
While it may be true that a picture is worth a thousand words, there is no denying the persuasive powers of written words. This is particularly important on a Web site because the Internet is a very impersonal medium of communication. Powerful words are your keys to emotionally connecting with your online visitors. Professionally written copy will help to persuade them to buy from you. After all, that is the primary goal of your Web site.
Too often, we see people copy and paste from their printed marketing materials to create web copy. Writing copy for the Web is different from printed marketing materials.
How is Copywriting for The Web Different?
- You are writing for multiple audiences with different needs. Search engine spiders are looking for keyword relevant pages. Keyword density, word count, Meta tags, keywords in your links and various other factors are important for search engine optimized copywriting.
Your human readers on the other hand present a different challenge. Not all visitors have the same need. Your customers and prospects are looking for relevant content to their search. However, the CEO or the HR manager or the sales and marketing team may have very different messages they want to put forth. You can see the conflicts and challenges arising from having to satisfy all stakeholders.
- Your visitors are intelligent but impatient. Online readers tend to scan and jump around. You must capture their attention quickly and then hold it for them to go beyond your Home page. The main navigation and sub-links need to guide your visitors in a logical manner so they don’t get lost when they jump from page to page.
Let’s face it; no one knows your business better than you do. Therefore, the meat of the matter has to come from you. We put a marketing punch to your message, the “sizzle” that helps sell the steak and optimize it for search engines while persuading your visitors to take a desired action.
Can you do this yourself? Yes, you can, as long as you are willing to put in the time and effort. Visit our web design FAQs page to learn more about why you should hire a professional copywriter.
Sometimes you need a second pair of trained eyes to go over your text. Using MS Word’s® spelling and grammar check is not enough. Let our experienced professionals thoroughly proofread your copy. Real human beings will proofread your documents to ensure they are error-free, clear, readable, and have the right touch of professionalism.
To get started, fill out the short form in the sidebar or our online RFQ/RFP form or call us at (713) 532-5834.