Marketing Automation
Marketers everywhere are under pressure to prove marketing ROI. There is a disconnect between sales and marketing in many organizations where each is blaming the other for lack of results. You have to do more with less and have little to no room for errors. That’s why you need a sophisticated, yet easy to use marketing and lead generation automation system that will dramatically improve demand generation and objectively measure marketing ROI to justify budgets.
How Do You Benefit From Marketing Automation?
- Lead Generation: A large percentage of your site visitors are there anonymously. Now you can identify, qualify and trigger automatic notifications to your sales team so they can see who is on your site right then. Fill the top of your sales funnel with high-quality leads that have a higher chance of converting.
- Lead Scoring: Stop handing off unqualified or not-ready-to-buy-now leads to your sales team. Score your prospects using demographics, BANT (budget, authority, need and timeframe) and behavior.
- Lead Nurturing: Build relationships with automated multi-step e-mail campaigns triggered by specific rules and/or behavior. Nurture your prospects into sales-ready leads with targeted content that match the prospect’s needs and their position on the buying cycle.
- Landing Pages: Watch your conversion rates soar by using optimized landing pages with pre-populated forms.
- Customer Relationship Management (CRM) Integration: Maintain bi-directional synchronization with most popular CRM solutions like Salesforce®.
- Detailed Reports: Get easy to understand visual reports and measure ROI across multiple campaigns. Stay up-to-date with e-mailed reports of ROI metrics.
To get started, fill out the short form in the sidebar or our online RFQ/RFP form or call us at (713) 532-5834.
