Web promotion
Using the Web to build your business
The Internet has matured as a marketing tool to where you can
no longer say “If you build it, they will come.” Online
businesses today must effectively promote themselves, or be lost
in the wide world of the Web. Many people find their existing web
sites don’t do this as well as they’d like. Or they
have been told they should have a web site but it is not structured
to be an effective part of their business building and marketing
strategy.
AMA Interactive will design a plan to promote your Web site that
is built around your business objectives to attract qualified traffic
and convert them to paying customers. We offer a variety of programs
for both online (digital) and traditional offline
marketing to promote your Web site and grow your business.
Online (digital) marketing:
Fill out our online
form to get started or call us at (713) 532-5834.
Search engine optimization is the art and science of modifying
a web page through design and copywriting techniques that will
make your web page rank higher on major search engines.
Search engine optimization starts with researching the search
phrases (or keywords) that potential customers are using to find
services and/or products like yours. Search engine optimization
makes your web page search engine friendly so when a surfer uses
the keywords that you've planned for your page, your page shows
up on top of the search engine results list.
Fill out our online
form to get started or call us at (713) 532-5834.
- Email
marketing
Permission-based email marketing is by far the fastest growing, and most
popular, marketing method with businesses today. Companies are embracing
it due to its better ROI (return on investment).
Build Customer Loyalty and Repeat Business with Email Marketing.
Send professional email newsletters, promotions and more. Other
benefits include:
- Manage your permission-based email list
- Import your list or collect names of site visitors
- Create and send HTML emails
- Create AOL and text email versions
- Report results as they happen
Helpful articles:
4
Secrets to an effective E-newsletter »
Why
E-mail Marketing?»
Fill out our online
form to get started or call us at (713) 532-5834.
- Pay per click (PPC) advertising
Drive bottom line results to your Web site. With one buy, your site is listed
on the best portals and search engines, and you pay only for targeted leads.
This translates into a high return on your advertising investment.
Fill out our online
form to get started or call us at (713) 532-5834.
Traditional (offline) marketing:
-
Postcards
This is a very cost effective option for driving traffic
to your Web site, especially after launching a new or redesigned
site. You can get your message to a targeted group of prospects
or to your existing customers for a cost of about 25 to 30
cents each including postage. You can actually send someone
a postcard every 30 days for only $3 a year. You can generate
leads, create sales, ask prospects to give you a try or convince
existing customers to buy more or buy more often. Postcards
Work.
-
Press Releases
PR can be very effective for generating buzz about
your site. Best of all it is free and sometimes out-performs
paid advertising. With very little effort, your press releases
can be turned into optimized pages that attract additional,
qualified traffic to your site. Read an interesting article
by Karon Thackston titled “Press
Releases Can Increase Search Engine Positioning.”
- Print advertisements
Newspapers, Yellow Pages, magazines and community papers
are great vehicles for advertising your business. Make sure your
Web site address is featured prominently in all of them. AMA
Interactive can help you plan, design and execute a complete
advertising campaign.
Fill out our online
form to get started or call us at (713) 532-5834. |
